How to Communicate Project Value to Leadership
Project managers excel at scope, schedule, and budget, but often struggle to show senior leaders the true value of their work. Barbara Kephart, with
extensive experience in project, program, and portfolio management, offers a clear approach to bridging this gap. She explains how translating technical reports into leadership’s language—linking metrics to strategic objectives—can shift executive perception.
Barbara stresses knowing your audience and aligning updates to what leaders care about, from financial returns to customer satisfaction. She warns against overwhelming detail and advises focusing on metrics that directly influence decisions. Her practical tips show how to select meaningful measures, tie them to organizational goals,
and present them concisely.
Listeners will value her real-world examples where reframing project
information led to stronger executive engagement. Whether preparing for a review, portfolio meeting, or quick sponsor update, Barbara’s repeatable process helps keep leadership informed and invested.
*Eligible for 0.75 Business Acumen PDU